Rooted in experience. Reaching with purpose.

Business support that’s as thoughtful as it is dependable — because you deserve a partner, not just a helper.
Explore Working Together

Why I Do What I Do

Running a business can be deeply fulfilling and quietly overwhelming. The to-do lists multiply, the systems tangle, and suddenly, the craft you love starts slipping under the weight of everything else.

My services exist to help change that.

This is not just virtual assistance.

It’s strategic, operational, and content support for solopreneurs who are building with intention — and need someone beside them who gets it.

Whether you’re trying to stay visible, organized, or simply sane, I step in to bring clarity, rhythm, and relief so your energy can return to your craft.

Minimalist workspace symbolizing the grounded clarity and monthly business support offered by Root & Reach.
Ashley Tilson, business support partner and founder of Root & Reach, offering calm clarity and strategic monthly guidance for solopreneurs.

Meet Ashley Tilson

Founder & Strategic Support Partner

Ashley Tilson, business support partner and founder of Root & Reach, offering calm clarity and strategic monthly guidance for solopreneurs.

With a career spent inside growing small businesses, I’ve worn nearly every operations hat — from payroll to HR, marketing to admin, bookkeeping to backend cleanup. And in every role, one truth always showed up:

When the right systems and people are in place, good businesses grow and good people thrive.

That’s what I bring to every client relationship.

I’ve supported everything from creative solopreneurs to consulting professionals, helping them move from reactive to intentional. Whether it’s building operational flow, mapping content calendars, or clearing digital clutter, I’m there to carry what doesn’t need to stay on their plate.

I’m not here to take over your business. I’m here to help you finally stop juggling everything alone. With a blend of structure, strategy, and thoughtful execution, I help solopreneurs calmly move forward with clarity.

Values That Guide This Work

  • Partnership over hierarchy.

    You’re the expert in your business. I’m here to support and strengthen what you’ve built.

  • Structure without rigidity.

    Your needs evolve — I adjust and grow with you.

  • Reliability with heart.

    When I say I’ve got it handled, I mean it. You can exhale.

Typographic poster reflecting Root & Reach’s brand values: calm clarity, respectful communication, and intentional support for solopreneurs.
Warm neutral illustration representing professional boundaries and aligned expectations between solopreneurs and their business support partner.

Just So We’re Aligned...

❌ I don’t manage social media accounts.

I’m happy to help you by creating a strategy (content calendar) & asset templates, but in today’s fast-paced world, this is a job on its own.

❌ I don’t fill in for customer service or receptionist roles.

This requires a full-time commitment that would not allow me to work with multiple clients. Having said that, there are some aspects I can assist with.

❌ I don’t offer one-off tasks or quick fixes — this is about building long-term support.

If you have an administrative project and aren’t sure, please contact me to discuss it. Worst case scenario, I can align you with someone who can help.

You deserve a business that supports your life, not one that drains it.

If anything you’ve read resonates, I want you to know this: you don’t have to keep holding it all alone. Whether you’re ready for clarity, collaboration, or just one less thing to carry, I’d be honoured to support what’s next.